Jeremy Longshore

When Your Best Work is Invisible

I spent three hours today realizing I’m an idiot.

Not because I did something wrong. Because I did something right—twice—and then completely forgot to tell anyone about it.

The Embarrassing Discovery

“Hey, where’s the Hybrid AI Stack stuff on the blog?” a potential client asked. “And that Terraform guide you mentioned?”

I froze. “Oh, those are in the project repos… let me send you links…”

Translation: “I wrote comprehensive educational content that could demonstrate my expertise and generate business, but I buried it in GitHub repositories where nobody would ever see it.”

Brilliant move, Jeremy. Really nailing this whole “building in public” thing.

What I Found When I Actually Looked

Turns out I’d created:

Hybrid AI Stack Project:

Terraform Research:

Total: 31KB of premium educational content

All sitting in project folders. Helping exactly zero people. Generating exactly zero leads. Building exactly zero authority.

The Humbling Part

I’ve been telling myself: “I need to create more content.”

Nope. Wrong problem.

The real problem: I already created the content. I just never published it.

This is like writing a book and keeping it in your desk drawer. Or cooking an amazing meal and eating it in the dark. You did the hard part—the creative work—and then failed at the easy part: showing it to people.

Why This Happens (And Why It Matters)

The internal monologue:

The reality:

The 90-Minute Transformation

Once I stopped being precious about it, the work was straightforward:

Step 1: Extract (30 minutes)

Step 2: Adapt (45 minutes)

Step 3: Publish (15 minutes)

Total time: 90 minutes Value unlocked: Immeasurable

What I Learned About Visibility

1. Your Work Doesn’t Count If Nobody Sees It

Harsh but true. You can be the best developer in the world, but if your work is trapped in private repos, you might as well not have done it.

For job searching: Invisible work = non-existent work For business: Hidden expertise = no authority For learning: Private progress = no accountability

2. “Internal Docs” Are Actually Educational Content

Stop calling it documentation. It’s education.

Those notes you wrote to remember how Terraform state management works? Someone else needs to learn that too.

That cost analysis you did for the Hybrid AI Stack? That’s a lead generation asset.

That architecture diagram? That’s proof of your systems thinking.

Rename it. Reframe it. Publish it.

3. Perfect is the Enemy of Published

My docs weren’t “blog-ready.” They had:

But you know what? 90 minutes of editing beats months of “I’ll polish it later.”

Published and imperfect beats perfect and invisible every single time.

The Business Impact I Missed

What could have happened if I’d published this 3 months ago:

Hybrid AI Stack Guide:

Terraform Guide:

Instead: I kept it hidden and wondered why I wasn’t getting inbound interest.

Face, meet palm.

The Pattern I Keep Seeing

This isn’t the first time. I’ve done this before:

I keep doing the hard work (building) and skipping the easy work (telling people about it).

What Changed Today

I realized: The work isn’t done when the code works. It’s done when people know about it.

New workflow:

  1. Build something
  2. Document it (I already do this)
  3. Transform docs into published content ← The new step
  4. Actually tell people it exists ← The crucial step

The Practical Takeaway

If you’re a developer, engineer, or builder:

Go look in your project folders right now.

Seriously. Stop reading. Go check:

I guarantee you have content worth publishing.

Then ask yourself:

If yes to any of those: Publish it.

What I’m Doing Differently

New rule: Every project gets:

  1. Internal documentation (for me)
  2. Published educational content (for everyone)
  3. Promotion in at least 2 channels (blog + social)

No more hidden work. No more “I’ll publish it later.” No more missing opportunities because my best work is invisible.

The Uncomfortable Truth

I want people to see my work. I want businesses to find me. I want opportunities to come my way.

But I’ve been hiding my own light while complaining it’s dark.

Today I fixed that.

31KB of educational content. Two comprehensive guides. Live and published.

It took 90 minutes.

How much valuable content are you sitting on?

The guides I finally published:

What I learned:

Next time: I won’t wait 3 months to share what I’ve built. +++

#Learning in Public #Content Strategy #Personal Growth #Career Development