What I’m Discovering About Marketing Automation Pricing Challenges

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Through my work with various agencies and consultants in the marketing automation space, I’ve been uncovering some fascinating patterns around pricing struggles that seem to be industry-wide. These aren’t my personal challenges‚Äîmy business is doing well‚Äîbut I’m seeing these issues repeatedly across the consultant community.

This is market research and pattern recognition, not personal business struggles. I’m documenting what I’m discovering because these patterns affect the entire industry.