Transforming a Generic Orchestrator into a Business Product
I recently completed fine-tuning a hierarchical multi-agent AI system deployed on Google’s Vertex AI Agent Engine. The challenge wasn’t just improving performance—it was transforming a generic orchestrator into a deployable business product with clear identity, decision-making frameworks, and professional standards.
This is the kind of architectural refinement that separates experimental AI from production-ready systems.
The Business Context
Product: IAM1 (Regional Manager AI Agent) Platform: Vertex AI Agent Engine Business Model: Deployable per client with specialist team members
IAM1/IAM2 Hierarchy:
- IAM1 (Regional Manager) - Sovereign in domain, coordinates with peers, commands specialists
- IAM2 (Specialists) - Research, Code, Data, Slack experts who report to IAM1
Revenue Strategy:
- Deploy IAM1 to Client A → $500/month
- Add IAM2 specialists → $200/specialist
- Multiple IAM1s coordinate → Enterprise scale
Each deployment is isolated with client-specific knowledge grounding via Vertex AI Search.
The Problem: Misalignment Between Architecture and Business Model
Initial State:
- Generic “master orchestrator” identity
- Vague routing logic without clear decision criteria
- IAM2 specialists with basic instructions
- No standardized deliverable formats
- Missing business model awareness
What I Needed:
- IAM1 with clear Regional Manager identity
- Explicit decision framework for task routing
- Professional IAM2 specialists with standardized outputs
- Alignment with deployable product model
- Hierarchical clarity (peer coordination vs subordinate command)
This wasn’t a prompt engineering exercise. It was systems architecture work.
Solution Architecture
1. Identity-Driven Design
I rewrote the IAM1 instruction to establish clear identity and role:
Core Identity:
- Regional Manager (sovereign within domain)
- Can coordinate with peer IAM1s (other regional managers)
- Can command IAM2 specialists (team members)
- Cannot command peer IAM1s (equals, not subordinates)
Why This Matters: Business products need clear boundaries. An IAM1 deployed to Sales can coordinate with Engineering IAM1 but can’t command it. This mirrors real organizational structures.
2. Decision Framework Implementation
I implemented a step-by-step decision framework:
1. Simple questions (greetings, basic info) → Answer directly
2. Knowledge questions (facts, documentation) → Use RAG tool
3. Complex specialized tasks → Route to IAM2 specialist
4. Multi-step tasks → Coordinate multiple IAM2s, synthesize results
Impact:
- Reduced over-delegation of simple tasks
- Improved RAG utilization for knowledge questions
- Better routing decisions for specialized work
- Coordinated multi-agent workflows
3. Professional IAM2 Standardization
I upgraded all 4 IAM2 specialists with:
- Clear reporting structure (reports to IAM1)
- Defined expertise areas
- Step-by-step work processes
- Standardized deliverable formats
- Role awareness
Example - Research IAM2 Deliverable Format:
- Executive summary
- Findings with evidence
- Citations/sources
- Recommendations
Result: Consistent, professional outputs across all specialists.
4. Enhanced Error Handling and Transparency
I improved the routing function with:
- Detailed examples for each specialist type
- Better error messages with available options
- Transparency logging (
[IAM1] Delegating to...) - Formatted responses with clear attribution
- Fallback suggestions on errors
Implementation Results
Deployment:
- Platform: Vertex AI Agent Engine
- IAM1 Model: Gemini 2.0 Flash
- IAM2 Models: Gemini 2.5 Flash
- Agent ID: 5828234061910376448
- Version: 2.0.1 (Fine-tuned)
Files Modified:
app/agent.py- IAM1 orchestrator instruction and routingapp/sub_agents.py- All 4 IAM2 specialist instructionsapp/agent_card.py- Business model and hierarchy definition
Deployment Time: ~3 minutes via automated pipeline
Key Methodologies Applied
1. Systems Thinking
I didn’t just optimize individual components. I designed a system with:
- Clear hierarchies
- Decision frameworks
- Standardized interfaces
- Error handling
- Observability
2. Product-Oriented Architecture
The agent isn’t just “smart”—it’s a deployable product:
- Clear identity and value proposition
- Standardized deliverables
- Client isolation
- Recurring revenue model
- Scalable architecture (horizontal + vertical)
3. Professional Standards
I implemented quality standards across the system:
- Be efficient (don’t over-delegate)
- Be transparent (show specialist consultation)
- Be thorough (use all available resources)
- Be decisive (choose right tool/agent)
- Be grounded (check knowledge base)
4. Iterative Refinement
This work built on prior experience:
- Previous multi-agent system deployments
- Lessons from production Slack integration
- Feedback from business model development
- Testing with real use cases
Business Impact
Before Fine-Tuning:
- Generic orchestrator with unclear value proposition
- Inconsistent outputs from specialists
- No clear deployment model
- Limited scalability
After Fine-Tuning:
- Clear Regional Manager product identity
- Standardized professional deliverables
- Deployable business model ($500/month + IAM2 add-ons)
- Enterprise-scale architecture (multiple IAM1s coordinate)
Next Client Deployment Steps:
- Create isolated GCP project
- Deploy IAM1 infrastructure via Terraform
- Upload client-specific knowledge to Cloud Storage
- Run data ingestion pipeline
- Deploy IAM1 (same codebase, client-specific grounding)
- Optional: Add IAM2 specialists based on needs
Technical Leadership Insights
1. Architecture Precedes Optimization
Don’t optimize a poorly-architected system. Design the right structure first, then refine.
2. Identity Drives Behavior
Clear identity (IAM1 Regional Manager) drives better decisions than generic prompts.
3. Standards Enable Scale
Standardized deliverables from IAM2s enable consistent quality across deployments.
4. Business Model Shapes Architecture
The revenue model (per-deployment + specialists) directly influenced the IAM1/IAM2 hierarchy design.
What This Demonstrates
For Employers/Clients:
- Systems architecture expertise
- Production AI deployment experience
- Business-oriented technical leadership
- Multi-agent orchestration skills
- Google Cloud Platform proficiency
- Product development methodology
Technical Capabilities:
- Vertex AI Agent Engine deployment
- Google ADK (Agent Development Kit)
- Multi-agent system design
- Prompt engineering and instruction design
- Error handling and observability
- CI/CD automation
Related Work
Conclusion
Fine-tuning a multi-agent AI system isn’t just about better prompts. It’s about:
- Clear Architecture - Hierarchies, decision frameworks, standards
- Business Alignment - Product identity, deployment model, revenue strategy
- Professional Quality - Standardized deliverables, error handling, observability
- Systems Thinking - How components interact, scale, and deliver value
The result is a deployable business product, not just an impressive demo.
This is the kind of technical leadership work I bring to production AI systems.
Jeremy Longshore is a solutions architect specializing in production AI systems and multi-agent architectures. LinkedIn | X
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